Pragmatic Play advances live casino vertical via landmark deal with Kindred brand Unibet for exclusive use Bucharest studio

Pragmatic Play has kicked off the month of March with a “truly significant deal” after inking an agreement with the Unibet brand of Maltese online casino and sportsbook operator, Kindred Group plc.

Under the arrangement, the leading multi-product content provider to the iGaming industry will create a bespoke live studio to be used exclusively by Unibet customers. The live studio will, according to the press release, feature live dealer gaming tables such as roulette and blackjack emblazoned with customized branding and design.

Advanced technology:

The dedicated live casino environment will moreover incorporate the most up-to-date 4k video technology and immersive sound systems, while Pragmatic Play’s complete live casino offering are to be broadcast from the state-of-the-art, custom-designed studio located in Bucharest, in southern Romania.

Fine-tuned experience:

Commenting on the major deal, Head of Casino for Kindred, David Robertson said…

…that the company’s aim to provide entertainment that is “fine-tuned for an unforgettable experience” will be that much easier having partnered with Pragmatic Play. Adding that the customized live casino product they’ll be able to broadcast will enable the firm to “engage with our customers in exactly the manner the market requires, which is essential for us.“

Meanwhile, the landmark deal with a tier-one operator such as Kindred Group, which is one of the world’s largest digital entertainment brands, advances Pragmatic’s aim to be the “foremost multi-product provider in the market.”

Growing vertical: